Since their creation in 2014, T.I.N.A.S. have made craftmanship appeal to a younger generation. Created by Willem Germany, T.I.N.A.S. (This is Not a Shoe) are a new form of shoes that hail from a more traditional artisan roots making rope soled espadrilles in the same age old techniques to create shoes in a modern and vibrant way.

IMG_0726Founder: Willem Germany

Since their launch in 2014, they have been seen all over France and are credited to helping popularizing Martinique and Creole craftsmanship. Over the last year and a half, it is thanks to his immense optimism that he is showing local French Caribbean talent around the world  to help promote T.I.N.A.S. and Martinique as a whole on the international level.

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Born in Martinique, made in Mauleon. Quickly being the it shoe on this island, T.I.N.A.S.  are taking the Martinique fashion scene by storm bringing back such classic prints as the colourful Madras plaid in a contemporary way. Made by hand, T.I.N.A.S.  are not currently sold online because their stock is created for limited edition production. However their espadrilles are currently sold in a variety of hotels in Martinique, St. Martin, St. Lucia, Antigua, as well as in cities like London and Berlin. The future is limitless for T.I.N.A.S. as they currently have plans to expand their sales to hotels in Guadeloupe and Guyana, shipments in Dubai and Tokyo and are negotiating to be sold in international airports as well.

For more information on T.I.N.A.S.  and Willem Germany, visit thisisnotashoe.com 

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