Look Good Feel Better is Canada’s only charity dedicated to helping women manage the appearance-related effects of cancer and its treatment. Each year, over 10,000 Canadian women in over 100 Cancer centres, attend the two-hour complimentary workshops that provide tools and techniques on skin care, loss of brows and lashes, and make-up hygiene aimed to empower women and make them feel like themselves again.

Look Good Feel Better (LGFB) and the Hudson’s Bay Company (HBC) host the annual fundraising event held at HBC Stores across Canada in support of raising funds towards LGFB workshops. This year the April Charity event theme is Share Strength, Shop Beauty, beginning April 12 – May 4, offering HBC customers exciting ways to give back to women and teens with cancer while shopping for their favourite beauty and fragrance products.

How to give back during the Share Strength, Shop Beauty Event at
The Hudson’s Bay Company

  • Purchase a $10 beauty ticket at any HBC store during the event, $5 from every ticket sold will benefit Look Good Feel Better
  • Pick-up a Spring 2019 Hudson’s Bay Charity Bag for $20 with any beauty or fragrance purchase. $8 from each tote sold before June 1, 2019, will benefit Look Good Feel Better


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