Betsson is a Swedish iGaming company focusing on sports betting, casino gaming, poker, bingo and more. The company controls over twenty different online gambling brands, including Betsafe and NordicBet, and has recently started to expand its operations into the North and South American markets.
Since it was founded in 1963, Betsson has come a long way. Originally starting out as a slot machine manufacturer, the company changed its name to Betsson in 2006 and has since become one of the biggest and best-known gambling brands in the world. Through its Malta licence, Betsson is able to operate in a number of European countries and is currently going through the process of obtaining a licence in Colorado, USA.
While the company has expanded a lot over the years, it’s also managed to maintain a strong workplace culture, a vital part of attracting the best talent and remaining at the top of a highly competitive industry.
What Employees Have to Say About Working for Betsson
You can learn a lot about a company from how it treats its employees, and it’s fair to say that companies with a strong focus on employee satisfaction are more likely to see better results long term. Betsson generally gets very good reviews on employer ranking sites such as Glassdoor, attaining high scores for work/life balance.
Employees at Betsson have reported feeling valued by the company and impressed by the level of support towards professional development. According to Balázs Takács, a front-end developer working for Betsson in Hungary, “Betsson is a company that values employees as much as its products”.
Betsson has offices all over Europe, and this leads to a diverse and interesting mix of nationalities. Office perks include Friday beers, fresh fruit and social events. Betsson also offers invitations to conferences across Europe, team-building events and opportunities to relocate to new countries.
The Challenges of a Pandemic
2020 was a year of many challenges as businesses and people all over the world struggled to cope with the pandemic. One of the challenges that faced businesses around the world was how to maintain workplace culture while people were working from home.
Jesper Svensson, the current CEO of Betsson, recently gave an interview to discuss the challenge of maintaining workplace culture and what the company did to mitigate the impact of such issues. Speaking to the SBC Leaders podcast, Svensson detailed what working from home meant for workplace culture as well as what 2021 will bring for the company.
Betsson helped maintain a sense of normalcy for their employees by keeping offices open where permitted, allowing employees to attend if they wanted to. This was a big plus for a lot of people for whom working from home was difficult or unenjoyable.
While the company was still largely working from home at the time of the podcast, employees have still regularly been going into the office to work, following the proper guidelines to ensure safety. Svensson also talked in detail about Betsson’s push into the Latin American market and how the company will continue to expand in 2021. For such expansion to be successful, it’s important that the company continues to maintain its excellent workplace culture while treating its employees well.